Sharing her views, Ms Kulpreet Kaur, Co-founder, Shop Pirate Coupons said, “The online shopping industry in India is growing at an annual compound growth
rate of 33 % which indicates towards the enormous growth of ecommerce in India. International statistics are even more interesting. The explosive adoption of internet and mobile phones in emerging markets will push the global business-to-consumer (B2C) ecommerce sales to hit $1.5 trillion in 2014, resulting in 20.1% increase in sales as compared to last year. These figures further strengthen our decision to take Shop Pirate Coupons international with the domain Shoppirate.com (which at present is under development). With the right kind of funding in place already, we will be expanding to US, Canada, Australia by next year, i.e 2015. This will be the largest and one-of its kind expansion any Indian couponing site has ever witnessed.”
Also keeping in mind the key role played by penetration of mobile commerce in e-commerce revolution in India, the online couponing leader, which currently features more than 5000 offers from over 500 leading retail brands, has released fully-operational Coupons mobile apps for iOS and Windows platforms. This one initiative will act as a bridge to fill the gap between consumer expectations and retailer deliverables, and to make shopping an anytime-anywhere affair. The applications replicate all the features available on the web version of the couponing site. Plus, it gives the shoppers the untamed freedom of getting instant discounts on their favourite brands at any given time. The Android application is in the pipeline and will be introduced soon.
Stressing on the importance of having a mobile app, she further said, “Currently, there are 27 million mobile phone users in the urban India, and if we consider Tier II and Tier III cities, this figure shoots up drastically. And the needs of these mobile shoppers are considerably different from those of the regular shoppers. They need everything quick and on the go. Thus, in the present scenario, it is challenging for any e-tailer to survive the market competition without a catering to the mobile audience.”
In a bid to offer a pleasant and convenient shopping experience to consumers, online retailers like Shop Pirate Coupons are increasingly experimenting with m-commerce. And with the mobile penetration on a rise, this seems to be a sure-shot way to touch the buying nerve of consumers. Moreover, being a consumer driven website they are sure that the interesting deals and coupons, which are always available on their site, will give them a long way to go in the market, nationally as well as internationally.
About Shop Pirate:
Shoppirate.in is a newly launched start-up by Snippets IT Solutions targeting the young and the restless, who don't shy away from indulging in online shopping. The company is currently operating in bootstrapped mode and is offering its users coupons through its website, mobile apps as well as browser add-ons. Currently, Shop Pirate Coupons has over 5000 active offers from around 500 stores. It also has some exclusive deals in the travel, Health, Pets and many more categories. It gives users the choice to comment on whether the coupon was useful so as to build in a transparent system which helps fellow shoppers. They can also earn rewards and badges by earning points and can become the top pirate.
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