The project was acollaboration between Les Roches and the Franco-Swiss artist Guillaume Reymond who is known for orchestrating
gatherings of several hundred people to form such creations as the human logo of the Swiss radio station Couleur3 and the animated HESAV Tower.
His videos regularly attract attention on a worldwide scale, with more than 27 million hits to date on his NOTsoNOISY YouTube channel. Les Roches is the first international hotel management school to have realized an artistic endeavor of this magnitude.
“This artistic performance required enormous logistical and human dexterity. The entire operation was planned in advance but without rehearsals,” said Reymond. “We directed 300 enthusiastic students including a large number of Indian students studying hospitality management courses, accounting for 10 % of the student body at Les Roches for several hours and took more than 1,000 digital pictures from a height of 15 meters. The conception, planning, and post-production took nearly a month of work.”
Les Roches International School of Hotel Management, located in Bluche, Switzerland, and with branch campuses in China, Jordan and Spain, has a highly diverse student body, with more than90 nationalities represented on campus. “As an international hotel management schoolthatis truly global and innovative, we wanted to join efforts with this visionary artist to demonstrate the extent of our cultural diversity,” said Sonia Tatar, CEO of Les Roches. “This video is the epitome of Les Roches. Our studentsare explorers and risk-takers; they thrive on new challenges, and this performance was one of those challenges.”
Les Roches International School of Hotel Management is a private Swiss Institution which offers undergraduate, graduate and post graduate programs. Les Roches is accredited at the university level by the New England Association of Schools and Colleges, Inc. (NEASC) (www.neasc.org) and offers programs in the fields of hospitality, tourism, and event and entertainment management.
Nestled in the Swiss Alps at 1,274 meters in the small village of Bluche, just a few minutes drive from the famous ski and golf resort of Crans Montana, Les Roches offers to its international student body a young and dynamic educational environment, perfect to mature and gain experience to start an exciting and diverse professional career.
Les Roches students have the possibility to transfer to/from Les Roches banch campuses and affiliated campuses in Spain, China and Jordan (Les Roches International School of Hotel Management, Marbella, Spain; Les Roches Jin Jiang International Hotel Management College (LRJJ), Shanghai, China; and the Royal Academy of Culinary Arts (RACA), Amman, Jordan).
Photo: The World Is Here (Les Roches) © 2013 NOTsoNOISY Guillaume Reymond
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